CBS Shakes Up Daytime TV: Megyn Kelly and Elisabeth Hasselbeck to Lead Bold Conservative Talk Show

In a major move that signals a seismic shift in daytime television, CBS has officially announced the upcoming launch of a new talk show starring two of the most recognizable conservative women in media: Megyn Kelly and Elisabeth Hasselbeck. This groundbreaking development marks a clear departure from the network’s traditional programming, as CBS positions itself to challenge liberal mainstays like The View and redefine the tone of daytime discourse.

The End of an Era — and the Start of Another

For years, The View has been a cornerstone of American morning television. But with ratings slipping and political polarization reaching a fever pitch, CBS has seized the moment to introduce a fresh format — one that unapologetically leans right.

With the tagline “Here begins a new era of conservative women,” the network isn’t being subtle. This new show is designed to be a counterbalance to left-leaning programs, offering a platform for conservative perspectives on everything from politics and current events to pop culture and family values. It’s a calculated, strategic response to growing viewer demand for ideological diversity in daytime programming.

Star Power Meets Political Clout

Both Megyn Kelly and Elisabeth Hasselbeck come with their own legacies—and their own controversies.

Kelly, a former Fox News anchor and NBC host, is known for her sharp interviewing style, legal background, and viral moments that have placed her at the center of American political conversation for more than a decade. Despite facing backlash from previous stints, including her controversial comments on blackface while at NBC, Kelly’s influence and media savvy remain undeniable.

Hasselbeck, who rose to fame as a co-host on The View, gained a loyal conservative following for standing her ground amid often intense debates with her more liberal counterparts. Her return to television marks a high-profile comeback that will likely reignite discussions around her no-nonsense takes on everything from healthcare to education.

Together, these two voices represent a powerful shift in how networks are willing to showcase political diversity — and how they’re targeting specific audiences with content that resonates.

A Conservative Alternative to ‘The View’

While CBS has not yet revealed the title or premiere date for the show, insiders say it’s already generating major buzz behind the scenes — and stirring concern at rival networks.

The format will likely mirror traditional daytime panels but with a firm ideological slant. Discussions are expected to focus on contemporary issues affecting American families, political hot-button topics, and culture war flashpoints — all through a conservative lens.

The move is not without risk. The View has long dominated the space, and any newcomer — particularly one bearing an explicit political identity — will face steep competition. However, CBS appears confident in its ability to attract a sizeable portion of the American public that feels underserved by current daytime offerings.

Timing Is Everything

This announcement comes at a crucial moment. The American media landscape is more fragmented than ever, and audiences are increasingly seeking content that aligns with their values. By placing Kelly and Hasselbeck front and center, CBS is tapping into a loyal, politically engaged viewership that has often turned to cable news or online platforms for conservative content.

Now, with network-level backing, those viewers may finally have a show that feels tailored to them.

What This Means for the Future of Daytime TV

CBS’s decision to move forward with this show marks more than just a programming shakeup — it represents a broader cultural pivot. As the network actively distances itself from the centrist or left-leaning stance that has long defined daytime television, it opens the door for other media giants to follow suit.

Whether this new show becomes a ratings juggernaut or simply a niche success, it’s clear that the era of monolithic morning talk shows is coming to a close. Viewers want choice, and CBS is giving it to them — in the form of bold, opinionated, and unfiltered conservative commentary.

With Megyn Kelly and Elisabeth Hasselbeck leading the charge, this isn’t just a show — it’s a signal that America’s daytime conversation is about to get a lot louder, and a lot more divided.