Eminem’s Daughter Hailie Jade Makes Bold Move Into Reality TV With Renovation Series “Just a Little Reno”

Hailie Jade, daughter of rap legend Eminem, is carving out her own lane in the entertainment world—this time with a hammer in one hand and design plans in the other. The 29-year-old influencer and podcast host is stepping into the home improvement spotlight with her debut renovation series, Just a Little Reno, set to premiere on June 27.

The four-part digital series follows Hailie as she undertakes a full-scale transformation of her best friend and podcast co-host Brittany’s 1990s home in Detroit. It’s a deeply personal project for Jade, not only because of her lifelong friendship with Brittany, but also because she was pregnant throughout filming with her first child, Elliot Marshal McClintock, born this past March.

“Watch as I design and renovate against the clock as we race to complete the project before I have my baby!” Hailie shared in the show’s official announcement on Instagram.

Though it marks her first official step into the world of interior design media, Jade’s interest in home décor has long been a personal passion. She credits her days at Michigan State University as the beginning of her obsession with creating beautiful, functional living spaces.

“My passion for interior design started when I moved into my college dorm at Michigan State—I became obsessed with making that little space feel like home,” Jade explained. “Over the years, from my first apartment to renovating my own house, built in the ’90s, I realized how much I love the entire process of transforming a living space.”

This hands-on love for design soon expanded beyond her own walls. Friends began asking for help with their spaces, sparking the inspiration for Just a Little Reno. “It was so energizing to help one of my closest friends bring her first home to life,” she said. “It’s not just about paint and furniture; it’s about creating spaces that tell a story.”

The show’s trailer offers a glimpse into the fast-paced, sometimes chaotic nature of home makeovers. Hailie is seen navigating the demolition of outdated interiors and orchestrating a complete design overhaul—all while managing the physical and emotional demands of pregnancy.

“Renovations can be messy,” she says in the trailer. “But all the dust and drama is worth it, especially when the result is a beautiful space you’re proud to call home.”

Yet the process wasn’t without its setbacks. “It’s definitely biting off a little bit more than what we originally expected,” she admits, hinting at the unpredictable hurdles that came with the job.

In an interview with People, Hailie spoke candidly about the challenges of managing a renovation while expecting. “Renovating while pregnant taught me just how important communication and teamwork really are—whether it was with contractors on the job site or with my husband at home,” she said. “In many ways, it felt like a preview of parenthood: unpredictable, messy, and full of moments that require patience.”

Now a mother, Hailie is using the lessons learned during the renovation to embrace the uncertainties of family life with the same creativity and resolve she brought to Brittany’s home.

For many viewers, Just a Little Reno also represents a rare opportunity to see a more personal side of Hailie Jade, whose early life was largely kept out of the public eye by her famously protective father. Over the last few years, however, she’s grown increasingly comfortable stepping into the spotlight. Her popular podcast Just a Little Shady—a playful nod to Eminem’s alter ego—has given fans a window into her upbringing and the realities of life as the daughter of a global superstar.

In a particularly heartfelt episode last August, Hailie reflected on her emotional reaction to her father’s collaboration with country-rap artist Jelly Roll. The song, Somebody Save Me, touches on themes of addiction and personal turmoil.

“Watching the video back and listening to the songs, I feel like my parents did such a good job growing up where I didn’t realize how bad things were,” she shared. “But now, like as an adult in hindsight, it’s so scary to think about. And I think that’s why I get emotional so much, like just thinking that could have happened.”

Despite the shadows cast by her father’s past, Hailie is charting a new path forward—one that feels firmly rooted in her own identity and ambitions. With Just a Little Reno, she’s not just renovating houses; she’s remodeling the public perception of who she is and what she’s capable of.

As she juggles her new role as a mother, a creative entrepreneur, and now a home renovation star, Hailie Jade proves she’s more than just the daughter of Eminem. She’s building something entirely her own—brick by brick, room by room.