Sydney Sweeney Swaps Soap for Scoops in Sweet Summer Collaboration with Baskin-Robbins

After stirring up headlines with a headline-grabbing hygiene product, Euphoria star Sydney Sweeney is once again back in the spotlight—this time with a frosty twist. The Hollywood actress has partnered with Baskin-Robbins to launch a limited-edition summer menu that’s as playful and nostalgic as it is unexpected.

Starting July 1, Sweeney’s fans can indulge in two colorful new treats, both infused with the actress’s personal favorites from childhood. The exclusive menu items—Sydney’s Signature Scoop and Sydney’s Signature Fizz—blend rainbow sherbet with sugary extras in true Sweeney style.

“Baskin-Robbins has been part of my life for as long as I can remember — it’s where a lot of great memories were made,” Sweeney shared in a statement. “Rainbow sherbet has always been a favorite, so getting to see it featured like this feels really special.”

The Signature Scoop is a whimsical mix of rainbow sherbet topped with gummy bears, nestled in a chocolate-dipped waffle cone covered in sprinkles. Meanwhile, Sydney’s Signature Fizz blends the same sherbet with Starry lemon-lime soda, crowned with mini gummy bears. For an added twist, customers can purchase the drink in a limited-edition color-changing gummi bear cup.

Nicole Boutwell, Baskin-Robbins’ Vice President of Marketing and Culinary, praised the partnership, saying, “We couldn’t be more excited to partner with Sydney. She brings joy, personality, and a genuine love for our brand — her creations are just as bold and fun as she is.”

Sweeney’s unexpected pivot to food follows a much buzzed-about collaboration with Dr. Squatch earlier this year, where she helped launch a men’s body wash product dubbed “Bathwater.” The limited edition soap, advertised with a cheeky campaign suggesting it was infused with Sweeney’s actual bathwater, sent social media into a frenzy and sold out within minutes of launch.

But that viral sensation also brought controversy.

Soon after the product flew off the digital shelves, third-party listings began popping up on major retailers like Walmart and eBay—many with wildly inflated price tags. A single bar of the $8 soap was listed for as much as $1,600 on eBay, prompting warnings from the brand itself.

“Dr. Squatch has not authorized the Sydney Sweeney Bathwater or any of our limited edition items to be sold through retail stores like Walmart or similar platforms,” said a company spokesperson. “We can’t verify the authenticity or condition of products sold outside our official website or authorized partners.”

While Walmart listings didn’t explicitly claim to be legitimate, many used official product images, raising concerns among consumers and brand managers alike. In response, a Walmart spokesperson told The U.S. Sun, “Walmart has zero tolerance for fraudulent sellers or the sale of products with false claims.”

Despite the backlash, Sweeney appears to be keeping the momentum going—and cleverly shifting the narrative. By embracing the warm-weather cheer of ice cream and childhood nostalgia, she’s demonstrating her savvy as a brand partner and her ability to surprise audiences across industries.

The Baskin-Robbins collaboration also highlights a growing trend among Hollywood stars seeking more personalized and hands-on brand ventures. From curated fashion collections to food and beverage partnerships, celebrities are increasingly stepping beyond simple endorsements and into product development roles.

For Sweeney, the Baskin-Robbins menu not only builds on her playful public persona but reaffirms her pop culture power. Her creations are available starting July 1 and will be served for a limited time—only while supplies last.

So, whether you were brave enough to buy the bathwater soap or just want to cool down with sherbet and soda, Sydney Sweeney has something for you this summer. One thing’s for sure: in the world of celebrity branding, she’s proving herself anything but vanilla.