In a move that’s rocking the entertainment world, Mel Gibson, Mark Wahlberg, and Elon Musk have joined forces to launch a multi-billion-dollar film studio with a clear mission: to disrupt Hollywood with a return to traditional values, family-focused storytelling, and what they’re calling “non-woke” entertainment.

The yet-unnamed studio, backed by an eye-popping investment rumored to fall between $1 billion and $3 billion, is already being described as the most ambitious challenge to the Hollywood mainstream in recent memory. With two outspoken actors known for their faith and family values and a tech titan famous for turning industries on their heads, the venture is poised to shake the foundations of the entertainment establishment.

Redefining Hollywood’s Narrative

According to insiders close to the venture, the new studio will focus on producing films that celebrate patriotism, strong moral values, and timeless themes. The founders say they want to fill a cultural void left by Hollywood’s increasing tilt toward progressive and politically charged content.

“People are hungry for stories that uplift, inspire, and unite,” Wahlberg said in a recent interview. “We’re not interested in pushing an agenda. We want to make movies that families can watch together—stories that reflect real values and real hope.”

Mel Gibson, never one to mince words, was even more direct: “Hollywood has lost its way. It’s time to get back to the basics—good storytelling, timeless truths, and respect for the audience.”

Musk Goes to the Movies

Elon Musk’s involvement may be the most surprising—and potentially game-changing—aspect of the partnership. Known for his ventures in electric cars, rocket ships, and artificial intelligence, Musk is now bringing his massive financial resources and disruptive mindset to the world of entertainment.

“People just want great stories without an agenda,” Musk tweeted shortly after the studio’s announcement, sparking a social media storm. “It’s time for Hollywood to remember its roots: entertainment, not indoctrination.”

Musk has reportedly invested at least $1 billion in the project, and possibly much more. According to entertainment analyst Rachel Kim, “This isn’t a side project. This is a full-scale challenge to the cultural power of legacy studios like Disney, Warner Bros., and Netflix.”

A Studio Built for Middle America

While the studio is still in the early stages, plans are already underway to establish a headquarters outside of California, with Texas and Florida both being considered. The founders reportedly want to operate closer to what they see as “real America”—and farther from what they consider the Hollywood bubble.

“They want to be in touch with the audiences they’re speaking to,” one insider said. “They believe the cultural divide between Hollywood and middle America has never been wider—and they see that as a huge opportunity.”

Early projects already in development include a historical epic centered on the American Revolution, a faith-driven redemption story inspired by real-life events, and a heartland family adventure celebrating small-town heroism and community.

Mixed Reaction from the Industry

Predictably, the announcement has sparked polarized reactions across the entertainment world. Some industry veterans are applauding the move as a much-needed alternative to what they see as an increasingly one-dimensional film landscape.

“Mel and Mark have always gone their own way,” said producer David Sands. “Now, with Musk on board, they might actually have the firepower to shake things up.”

But others are far less convinced. “Trying to turn back the clock isn’t going to work,” said screenwriter Lisa Tran. “Audiences today are more diverse and open-minded. This feels like a step backward, not forward.”

Despite the skepticism, there’s no denying the ambition behind the project—or the money. With a budget that rivals major studios and a clear cultural mission, the trio is betting big on an underserved audience they believe is ready for a change.

More Than a Studio—A Statement

The timing of the launch is no accident. As debates around “wokeness,” representation, and media bias dominate headlines and social media feeds, Gibson, Wahlberg, and Musk are positioning their new venture as a cultural counterpunch.

“There’s a real hunger for movies that don’t lecture or divide,” said film historian Jack Preston. “If they can deliver quality films that speak to shared values and human stories, they could tap into something powerful.”

But critics warn that the move could deepen existing divisions. “This isn’t just about movies,” argued cultural commentator Maya Rodriguez. “It’s about control over the American narrative—whose values get center stage, and whose get sidelined.”

What Comes Next

Although the studio’s name has yet to be announced, its mission is clear—and so is its ambition. The founders are already in talks with actors and directors interested in leaving the traditional studio system to join a company built on conviction rather than conformity.

“We’re not here to tear anyone down,” Wahlberg said. “We just want to give audiences a real choice—stories that reflect their lives, their beliefs, and their dreams.”

Musk, true to form, put it more bluntly: “Hollywood has gotten lazy. It’s time to raise the bar.”

As production ramps up and the first films head toward release, the biggest question remains: will audiences respond?

Can a studio centered on faith, family, and tradition capture a meaningful slice of the modern moviegoing public? Or has Hollywood’s cultural tide shifted too far to turn back?

One thing’s certain: with Mel Gibson, Mark Wahlberg, and Elon Musk leading the charge—and billions on the line—this is more than a business venture. It’s a high-stakes bet on the future of American entertainment.

As Gibson put it: “The world’s changing. So are we. And we’re just getting started.”